Today we return to the magical Wayback Machine at Archive.org to retrieve another lost nugget. This 1994 article by Chris Oakes, discussing Apple's ill-fated online service eWorld, is originally from Creative Mac.
"A small city sits atop a green hill beneath a sunny sky - this quaint scene, drawn in the style of a New Yorker cover, is the entry to eWorld, Apple's new online service.
Apple hopes this small town metaphor will attract millions of Americans who have yet to take the online plunge. These would-be surfers, Apple believes, have simply felt uncomfortable with going online. Online services' interfaces are too complicated, too difficult to navigate, and, consequently, the overwhelming amounts of information they contain have been, well, too overwhelming."
An Online Sense of Place (But It's Still a Small eWorld, after all)