An article at cnet news by Chris Matyszczyk on the Wonderful Wizard of Woz.
"I saw a homeless man Thursday morning.
On the bench where he was sitting, he had propped a sign. It read: 'IDIOTS TAKE STUPID TOO SERIOUS.'
When I looked at this sign, I immediately thought of Apple co-founder Steve Wozniak's latest foray into the public consciousness.
You see, Woz seems to care what you think. But that will never stop from doing whatever it is he finds amusing that day. Or that hour. Or even that second.
So while you might at first be surprised that he has chosen to front a TV spot for the Car West Auto Body Shop of Danville, Calif., please consider that Woz doesn't find his participation surprising at all."
Read more: Why Woz's TV Spot for Auto Body Shop is Wonderful