An essay by Sarah R. Stein at the University of Iowa on the subject of our favorite commercial! Includes QuickTime versions of the ad.
It begins:
"The half-time of the 1984 Super Bowl featured a 45 second ad that would be declared in 1995 the best ad of the last 50 years. The commercial, directed by Ridley Scott (Alien, 1979, and Blade Runner, 1982) for the Apple Corporation, announced the imminent arrival of the Macintosh computer. The ad cost $1.6 million to produce, and Apple Corporation paid $500,000 for the one-minute time slot in which it ran. It ran only once."
The 1984 Macintosh Ad
Posted by jupiter2
at 7:50 AM EST
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