Apple and Netscape Collaborate to Increase and Enhance Multimedia Content on the Internet
In conjunction with today's addition of a 1996 Apple/BMW Web Multimedia Ad to The Mothership Advertising and Brochure Gallery, we present this 1996 Netscape press release announcing a QuickTime licensing agreement, which specifically mentions the BMW site, as well as CNN, Tower Records, Warner Brothers, Disney, MTV, and Atlantic Records.

Apple and Netscape Collaborate to Increase and Enhance Multimedia Content on the Internet

This Week in Apple History
It's back to the future, as we today we revisit the informative "This Week in Apple History" series at The Mac Observer. The February 1-7 entry in the series by Owen Linzmayer & Bryan Chaffin is entitled, "The Woz Leaves, Jobs Buys Pixar, Apple Gets A Grammy".

February 1-7: The Woz Leaves, Jobs Buys Pixar, Apple Gets A Grammy

The 16-bit Apple IIx; Apples On-Line
From The Apple Cart by Owen W. Linzmayer, originally appearing in Creative Computing, Vol. 11, No. 1 / January 1985 / Page 167, we present this trip down memory lane at Atarimagazines.com.
It Begins:
"It was just one year ago that Apple Computer introduced its revered Macintosh computer, and as the highly stylistic television ad with the female hammer thrower promised, saved the world from the Orwellian vision of 1984.
Indeed, Apple did change the public's perception of what a computer should be. They cast asunder the vision of a monitor perched precariously upon a clunky metal box with wires entangled like snakes in Indiana Jones's worst nightmares. Once the exclusive property of nerds with slide rules and plastic pocket protectors, computers suddenly became chic--fashionable. Cocktail party conversation centered on the attractive new computers coming out of Cupertino, and predictably the Macintosh became America's most expensive impulse purchase."

Apple Cart; The 16-bit Apple IIx; Apples On-Line

Apple Commercials
We recently received a request for information about an Apple TV commercial featuring, "a man taunting an iMac G4 in a store window; from head movements to sticking out his tongue and the response from the iMac. It is just a hoot! Even the music was great and is still memorable." Well it's called "Window" and is available at our favorite source for Apple Commercials. Although we've recommended this page before, there has been quite a few commercials added since then, and it's worth taking another look!

Some Cool (Mostly Apple-Related) Movies

Computer Time Line
Today we head over to the "Digital Deli" for a quick byte. Published in 1984, and online at Atariarchives.com, today's article by Carol Iaciofano presents a computer timeline, but not one that you usually see. This timeline spans the years 1642-1984!

Computer Time Line

Apple I Album
A .Mac homepage documenting an original owner Apple 1! That's not something you see everyday!

My Apple 1

They Said It
You may have noticed that we're fond of great quotes here at The Mothership, and if you feel the same way, check out this page at MyOldMac.net. Some great quotes in computing history, including one from The Woz himself!

They Said It - Great Quotes in Computing History

This Week in Apple History
Once again we revisit the informative "This Week in Apple History" series at The Mac Observer. The January 20-31, entry in the series by Owen Linzmayer & Bryan Chaffin is entitled, "Mr. Spindler Goes To Cupertino, Pixar Disney Spat".

This Week in Apple History
January 20-31: Mr. Spindler Goes To Cupertino, Pixar Disney Spat

Birth of the PowerBook
Today we've added the sixth "What's on your PowerBook" Ad to page ten of The Mothership Advertising and Brochure gallery, and to compliment this great ad, we present a recent article at Low End Mac by the always interesting Tom Hormby.

Birth of the PowerBook: How Apple Took Over the Portable Market in 1991

The Ghost of So What Software
"One score and 10 years ago a company called So What Software closed it's doors for the last time, never anticipating a re-birth years hence on the Internet...but, here it is! We're back from the dead, and giving everything away for FREE!"

Advancing the art of Basic:
So What Software