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Vintage Apple News @ www.macmothership.com
Monday, 31 January 2005
Macs for the Masses: Three New Macs Priced to Sell
Here is another cool vintage article at atarimagazines.com. This time a 1991 David English article discusses the new Classic, LC, and the IIsi. It originally appeared in Compute!, Issue 128/April, 1991/Page 26.
From the article:
"Computers for the rest of us? That's what Apple hopes it has with its three new Macs: the Classic, the LC, and the IIsi. With earnings down for the third quarter of 1990, Apple had been criticized for concentrating on its high-end models at the expense of its entry-level machines.
The new Macs are designed to shore up Apple's low end with a competitively priced black-and-white Mac, and entry-level color Mac that sells for less than half the price of any previous color Mac, and a new color Mac II that's $1,600 less than the model it replaces. With increased competition from Windows 3.0 and a barrage of cheap MS-DOS computers, Apple had to act and act decisively."

Macs for the Masses

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