Pitching the Personals
A brief 1984 article from Atarirchives.org discussing the then new phenomenon of computers being advertised on television.
It begins:
"As the personal computer industry has grown, so has its advertising clout. Gone are the days when Apple's owners begged and borrowed the $25,000 necessary for the company's first color ad in Scientific American. In 1984 Apple Computer Inc. slated an ad budget of over $100 million."

Pitching the Personals