The Apple Story, Part 1
From Apple2history.org:
"BYTE Magazine ran a 'Guide to the Apple' in December 1984. Part of that guide included the first of a two-part interview with Steve Wozniak. Here follows a reproduction of that article, reprinted with permission of Byte.com"

The Apple Story, Part 1

The Story Behind Apple's 1984 Ad
Today we go back a couple of months to this article by Tom Hormby at Low End Mac which offers revealing details about the famous Apple 1984 commercial. It Begins:

"Apple became a household name in the third quarter of SuperBowl XVIII when it aired the enormously popular 1984 ad promoting the upcoming release of the Macintosh."

The Story Behind Apple's 1984 Ad

Evolutionary To The Core: The Apple IIc Heads For Home
This article from the Atarimagazines.com archive by Selby Bateman, originally appeared in COMPUTE! Issue 50 / July 1984 / Page 24, and begins:

"Apple Computer has made 1984 its year of surprises, first with the "revolutionary" Macintosh and now with the "evolutionary" Apple IIc. The new 7¿-pound portable has already achieved critical acclaim and impressive early sales. Is it the computer for you?

"The IIc is not a home computer," says Apple President John Sculley. "It's for the serious user in the home."

Sculley isn't just playing word games with that comment. It is as succinct a statement of Apple's plans for the IIc as you'll find. And it addresses the biggest challenge and the greatest opportunity for the Cupertino, California, company: To convince a huge untapped home market that the IIc is not a low-end computer. And at the same time, Apple is targeting owners of low-end microcomputers who want more power, more software, and more portability."

Evolutionary To The Core: The Apple IIc Heads For Home

A2 News and Notes
The February, 2006 issue of the A2 News and Notes Newsletter for Apple II fans has been posted by Howard Katz!
This issue:
* Old Hardware Made New
* Easy to be Bugged
* Compact Storage
* Early AppleSoft
* Apple On A Card
* Wonderful Wiki
* Software News
* Emulation News
* SignOff

A2 News and Notes

Spoiled?
Some more folklore at Folklore.org. This time a story by Andy Hertzfeld recalling the Mac team's reputation for being spoiled, It begins:
"The Macintosh team had a reputation for being spoiled, which was certainly true by the middle of 1984, but it wasn't always the case. Even though Steve Jobs was fond of bragging that the Mac designers were Apple's best engineers, that wasn't necessarily reflected in their compensation."

Spoiled?

This Week in Apple History
Today we again take a look back at the informative "This Week in Apple History" series at The Mac Observer. The March 1-6 entry in the series by Owen Linzmayer & Bryan Chaffin is entitled, "Gassée Born, Homebrew Starts, Raskin Out".

March 1-6: Gassée Born, Homebrew Starts, Raskin Out

Apple I/Replica I and FORTH
A November 19, 2004 entry in the wkrWEB blog by Will Rodiger on the Apple 1 and Replica 1. It begins:
"The Apple I was a hobbyist's project in 1976 that turned into one of the early catalysts of the personal computer revolution. The simple elegance of the WOZ monitor (only 256 bytes!) and readily available parts made this computer accessible to everyone. Unfortunately, today only a few survive."

Apple I/Replica I and FORTH

Homebrew Computing Before the PC
An article from 1999 by Steve Williams at SBW.com recalling his experiences during the early history of personal computing.
It begins:
"On May 1, 1977, I packed everything I owned into my '67 Beetle and left Provo, Utah, for Palo Alto and the promise of a job programming microcomputers. I had no idea that I was heading into the core of the homebrew computing world, just as incredible progress was being made toward what we now call "personal computing."
My single year at Brigham Young University in Provo had been ignominious. I had failed political science, tested out of freshman English (after attending class for one day), dropped out of French, and audited a full year of calculus for no credit. About the only classes I stuck with were computer science under Dr. Alan Ashton and digital design in the Electrical Engineering department. I was required to attend the latter since I procrastinated on my registration until after the EE course for CS majors was full. We geek CS majors were very unpopular with the hipper EE majors, since we constantly disrupted their classes with questions like, 'Why build a discrete state machine when you could just stick a microprocessor in there?'"

Homebrew Computing Before the PC

Growing Apple with the Macintosh: The Sculley Years
Another great article by the talented Tom Hormby at Low End Mac. It details John Sculley's history from childhood, through his years at Apple and beyond.

Growing Apple with the Macintosh: The Sculley Years

This Week in Apple History
We return to the informative "This Week in Apple History" series at The Mac Observer. The February 22-29 entry in the series by Owen Linzmayer & Bryan Chaffin is entitled, "Happy Birthday Steve, Goodbye Newton & Don Crabb".

February 22-29: Happy Birthday Steve, Goodbye Newton & Don Crabb