This article from the Atarimagazines.com archive by Selby Bateman, originally appeared in COMPUTE! Issue 50 / July 1984 / Page 24, and begins:
"Apple Computer has made 1984 its year of surprises, first with the "revolutionary" Macintosh and now with the "evolutionary" Apple IIc. The new 7¿-pound portable has already achieved critical acclaim and impressive early sales. Is it the computer for you?
"The IIc is not a home computer," says Apple President John Sculley. "It's for the serious user in the home."
Sculley isn't just playing word games with that comment. It is as succinct a statement of Apple's plans for the IIc as you'll find. And it addresses the biggest challenge and the greatest opportunity for the Cupertino, California, company: To convince a huge untapped home market that the IIc is not a low-end computer. And at the same time, Apple is targeting owners of low-end microcomputers who want more power, more software, and more portability."
Evolutionary To The Core: The Apple IIc Heads For Home
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